Living Green Group hires a new CEO and secures cornerstone investor

Living Green is a New Zealand formulator, manufacturer and marketer of ‘next generation’ eco-friendly home products. These products, which are fully natural and effective, range from baby care and hygiene to personal care including skin, body and even treatments for fabrics, clothing items, and homes.

Grant Leach

The company has recently hired Grant Leach to lead the company. Grant is a senior leader in the FMCG industry in New Zealand. He was most recently the Managing Director of Crossmark NZ, New Zealand’s largest field marketing agency specialising in merchandising, stock management, field sales, and brand ambassadors. Grant has a track record of building successful and diverse teams. While at Crossmark, Grant led an organisational transformation that paved the way for Crossmark to become the largest organisation of its kind in the industry.

Living Green is pleased to confirm that it has received an investment commitment of NZ$3.2m from a strategic corporate investor introduced to the company by Pacific Channel. The investor is one of Shanghai’s 30 largest corporates with extensive distribution channels across Asia.

Living Green’s Sigrid’s Brand

Pacific Channel is an existing shareholder in the company, having led previous capital raising rounds. Pacific Channel also worked together with the founders to recruit the new CEO.

With a new CEO providing fresh energy and direction and a capital commitment to drive growth, Living Green is now focusing on launching select brands to the NZ, Australian and Chinese markets. It also has a pipeline of around 40 further concept brands that it will launch in future.

For more information about Living Green, please contact Pacific Channel or visit the company’s website here.