Without scale, it's really challenging to have an impact, especially when the innovative product is aiming to solve a fundamental problem facing society. In this video, Marny Reakes provides her insights into long-term thinking and why it's never too early for startups to be considering what their product will look like when they're going to scale it, how fast can they scale and importantly how fast is the market growing and how quickly can the startup penetrate that market.
She also discusses why companies, even if they don’t have all the answers yet, should be having early conversations with potential customers and industry players to better understand scalability, market growth and pain-points.
Here's a few points Marny covers in the video:
- Future scalability of their product or process
- Potential future market scenarios
- Balancing scalability with market growth and penetration rates
- Engaging with corporates to understand their pain points and strategic needs
- Timing product development with market readiness
